★ Brandmaker · Storyteller · Chennai

Hi, I'mVikkyz

Co-Founder of Madras Creatives · Author · Podcast Host
Some sell. Some tell. Some change everything.

I decode the world's smartest campaigns and help brands, founders & creators turn simple ideas into things people actually talk about. Not just campaigns. They stay.

Work with me Read my book
99 campaigns.
100% real.
365 DAYS
of content, non-stop
AUTHOR
99 Campaign Kadhaigal
CO-FOUNDER
Madras Creatives
STORIES. IDEAS. IMPACT. NOT JUST CAMPAIGNS — THEY STAY. STORIES. IDEAS. IMPACT. NOT JUST CAMPAIGNS — THEY STAY. STORIES. IDEAS. IMPACT. NOT JUST CAMPAIGNS — THEY STAY. STORIES. IDEAS. IMPACT. NOT JUST CAMPAIGNS — THEY STAY.
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Campaigns Decoded
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Days of Content
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Brands Studied
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Minds Reached
who is this guy?

NOT YOUR ORDINARY MARKETER.

Hey, I'm Vikkyz 👋 — Co-Founder of Madras Creatives. What started as me posting daily videos for 365 days straight turned into a full-blown obsession with how the world's biggest brands make us stop, feel and remember.

I don't believe great marketing lives in boardrooms and 80-slide decks. Great ideas come from observing human behavior — a forehead line, a spelling mistake, a missing smile. So I started breaking down the campaigns everyone scrolled past but nobody truly understood.

Today I help brands, founders and creators turn simple ideas into things people actually talk about — and I wrote a whole book about it. Pull up a chair, it gets fun. 😎

📍 Chennai 🎬 Content Creator 📖 Author 🎙️ Podcast Host 🚀 Brand Consultant
INGREDIENTS★★★★★
Serving Size1 Brandmaker
Madras CreativesCo-Founder
Daily Content365 days
CuriosityDangerous %
Chai∞ cups
Corporate Jargon0%
⚠ Side effect: you'll never look at an ad the same way again.
100% REAL
the man who runs the show 🏭

THE FOUNDER

★ Co-Founder & Creative Head · Madras Creatives

Off-screen, I'm Vigneshwara Rao — but everyone calls me Vikkyz, the Brandmaker. I co-founded Madras Creatives and lead it as Creative Head: an accomplished brand strategist who elevates businesses by crafting innovative design experiences.

I'm not a sit-in-the-corner CEO. I'm hands-on with the work — strategy, identity, naming and the brand story behind every project we ship. Fifteen years and 500+ brands later, that's still the part I love most.

The studio and the daily campaign breakdowns and 99 Campaign Kadhaigal all come from the same place: one founder who can't stop thinking about why some brands stay and others fade.

👤 Vigneshwara Rao 🏢 Co-Founder 🎨 Creative Head 📖 Author
Read my book Work with me
CEOON DUTY
FOUNDER SPECFORM // MC-01
NameVigneshwara Rao
Known asVikkyz · Brandmaker
RoleCo-Founder & Creative Head
StudioMadras Creatives
BasedChennai, IN
Experience15 yrs · 500+ brands
Day jobThinking in brand stories
100% HANDS-ON
15Years As Brandmaker
500+Brands Shaped
5+Countries Reached
1Book That Says It All
the founder's hands 🖐️

WHAT I DO

Not a price list — this is the work I personally live in as a founder and brandmaker.

01

Brand Strategy & Identity

finding the soul

I help businesses find their voice and build identities that become the soul of the brand — not just a logo, but a whole point of view.

★ My core craft
02

Personal Branding

you, but unforgettable

I turn founders & creators into brands people actually follow — your story, your voice, your face, shaped into a presence that stands out.

★ Founder-to-founder
03

Brand Names & Stories

words that last

A logo should say what words can't — and a name should be impossible to forget. I craft brand names and write the human stories behind them.

★ Human-crafted
04

Decoding Campaigns

the daily obsession

Every single day I break down the world's smartest campaigns to find why they stuck. That habit became my podcast — and my book.

★ Now a book →
the founder's idea 💡

"Branding goes beyond visuals.
It's the soul of your business."

That one belief built Madras Creatives. We discuss brand story every single day — inspiring the creation of tomorrow's great brands. No shortcuts, no AI name generators. Just real human creativity.

✦ Human intelligence, not AI ✦ Stories over slides ✦ Ideas people repeat ✦ Not just campaigns — they stay
📖 The whole idea, in one book →
my hands, my work ✍️

BRANDS I'VE SHAPED

Names crafted, identities built, stories told — every one of them human-made.

HeminentMen's Lifestyle AmmirusiTamil Food TastriFood Brand SpirenexTech Startup SuvaiyaraiFood Brand Classic PoloPackaging Tea TribeLogo & Brand Toss N ToastIdentity Future FeathersSports
A name I'm proud of · Men's Clothing & Lifestyle
Heminent
The Challenge

A name for the modern man — stylish, confident and distinctive, yet timeless and elegant.

My Thought Process

I explored what today's man stands for — individuality, ambition and boldness — and one insight stood out: blend "He" with "Eminent." A name for men of distinction.

Strength & PowerElegance & PrestigeGlobal AppealConfidence

Every brand is a story — the same kind I decode in 99 Campaign Kadhaigal →

straight from the founder ✍️

A NOTE FROM THE FOUNDER

MADRAS CREATIVES · OFFICE OF THE FOUNDERRE: WHY I WROTE A BOOK

"After 15 years of building brands, I realised the lessons weren't in our decks — they were in the stories."

I started Madras Creatives with a camera and a stubborn belief: great ideas beat big budgets. Years and 500+ brands later, the thing clients remember was never the logo file — it was the story behind it.

So I did the founder thing and wrote it all down. I collected 99 of the world's smartest campaigns, took them apart the way I do every morning, and turned them into a book any founder or creator can binge. 99 Campaign Kadhaigal is my whole philosophy in your hands — and the easiest way to think like a brandmaker.

VikkyzVigneshwara Rao · Co-Founder & Creative Head, Madras Creatives
📖 Read the book →
brands i've had fun with

WORK & CLIENTS

Some I consulted, some I created for, some I just couldn't stop talking about.

CLIENT 01
CLIENT 02
CLIENT 03
CLIENT 04
CLIENT 05
CLIENT 06
CLIENT 07
CLIENT 08
CLIENT 09
CLIENT 10
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BRAND CAMPAIGN

The launch that broke the feed

Concept → script → execution for a launch that went mini-viral.

Case study image
CONTENT STRATEGY

0 to 100K in 90 days

A creator's content system, rebuilt around one repeatable hook.

Case study image
BRAND CONSULTING

Finding the one true line

Positioning workshop that turned a confusing brand into a clear one.

how we can work together

WORK WITH ME

POPULAR

The Brand Pack

  • Positioning & messaging
  • Big-idea sessions
  • Brand voice & story
FROM · let's talk
Enquire

The Content Pack

  • Scroll-stopping content system
  • Campaign ideas
  • The Madras Creatives way
FROM · let's talk
Enquire

The Stage Pack

  • Keynotes & talks
  • Hands-on workshops
  • Jolly guaranteed
FROM · let's talk
Enquire
★ #1 BESTSELLER
my flagship product 📖

99 CAMPAIGN KADHAIGAL

A collection of the world's most creative, emotional and unforgettable campaigns — broken into stories you'll actually remember. From bold brand stunts to clever ads, this is the book that shows you how brands really think. Not just a marketing book; stories, emotions and lessons that changed how the world communicates.

  • 99 real campaigns, decoded
  • The psychology behind the hook
  • Built for founders & creators
  • Practical, fun & bingeable
₹549MRP
Buy the Book →
★★★★★ "couldn't put it down" — verified readers
plug in your earphones 🎧

THE KADHAI PODCAST

Honest, jolly, no-jargon conversations about brands, creators and the ideas that stuck.

01
EP 01 · 42 MIN
Why the best ads feel like inside jokes
Humour, timing, and why people share what they laugh at.
▶ FREE
02
EP 02 · 38 MIN
Building Madras Creatives from a phone camera
The 365-day grind and what it actually taught me.
▶ FREE
03
EP 03 · 51 MIN
Small brands, big swings: guerrilla marketing
How tiny budgets beat huge ones with one bold idea.
▶ FREE
▶ Spotify🎧 Apple Podcasts▶ YouTube
off the screen, into the room

EVENTS & ACTIVITIES

Talks, shoots, meetups, book signings and all the happy chaos in between.

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Book launch ✦
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Keynote talk
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Workshop day
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Creator meetup
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On set 🎬
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Panel chat
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Signing books
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The team ❤
nice things people said 🧾

KIND WORDS

★★★★★
"Rethought our whole brand"

The way Vikkyz breaks down campaigns made our team rethink how we tell our story. Fun and sharp.

A
Client Name
✓ Verified
★★★★★
"Marketing meets stand-up"

Read the book in two sittings. A marketing class and a comedy set at once. Couldn't put it down.

R
Reader Name
✓ Verified
★★★★★
"Best speaker of the day"

The crowd was laughing and taking notes at the same time. Our most engaging session.

S
Organizer Name
✓ Verified
let's make something stick

BOOK A CALL

Got a brand to build, a campaign to crack, or an event to host? Grab a slot and let's talk ideas — no boring agenda, promise.

  • Brand & marketing consulting
  • Podcast guest invites
  • Speaking & workshops
  • Collabs & partnerships
📅 Pick a slot on my calendar
— or send a request below —

REQUEST A SLOT

VIKKYZ · THE BRANDMAKER · 1 MEETING
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come say hi 👋

LET'S CONNECT

Daily campaign breakdowns, behind-the-scenes and a lot of jolly energy.

Instagram@vikkyz YouTubeBrandmaker LinkedInVikkyz X / Twitter@vikkyz WhatsAppSay hi
🛒 Added!